11 Oct, 2024 DMA issues first fine to TikTok vlogger for surreptitious advertising By Lisa Peek The Dutch Media Authority (Commissariaat van de Media, DMA) has imposed a fine (in Dutch) of over €6,000 on a vlogger. Vlogger Rhodé Kok...
24 May, 2024 Claim 'sustainable choice' for cruise trip misleading By Lisa Peek Sustainability claims in the travel industry have been subject of complaints for quite some time. After airline companies, now...
12 Apr, 2024 LinkedIn comment on lost tender is unlawful comparative advertising By Lisa Peek The District Court of The Hague ruled in its judgment of 19 September 2023 (which was only recently published) that a LinkedIn comment...
10 Apr, 2024 Legally required statement '0g CO2/km misleading By Lisa Peek The legally required statement "0g CO2/km" in an advertisement by Lucid for its electric car, the Lucid Air, is misleading, according to...
26 Jan, 2024 How long can you ride the "customer relationship exception" for sending marketing emails? By Lisa Peek The Dutch love bicycles. But they don't always like marketing emails related to bicycles. An ex-customer of Swapfiets - a Dutch...
09 Jan, 2024 Misleading sustainability claims on Primark posters By Lisa Peek Primark makes misleading sustainability claims on its instore posters. According to the Board of Appeal (BoA) of the Dutch Advertising...
15 Dec, 2023 Deepfakes: the legal risks By Lisa Peek The Dutch politician Caroline van der Plas proclaiming the weather forecast, the author Maarten van Rossum dancing to "I'm too sexy" and...
12 Dec, 2023 Service e-mails: to opt-in or not to opt-in? By Lisa Peek Because of the spam ban, you may not just send marketing e-mails. In principle, this requires prior permission. But what about...