10/9/2025 9:30:57 AM New guidelines for price indications and comparisons: ACM publishes guidance By Lisa Peek On 19 September 2025, the Netherlands Authority for Consumers & Markets (ACM) published its Guidance regarding price indications and...
10/9/2025 9:08:23 AM Direct marketing under scrutiny: tighter rules and enforcement By Lisa Peek Direct marketing is in the spotlight. The ACM is already enforcing existing rules for telemarketing more strictly, while stricter rules...
4/10/2025 9:00:52 AM Price information hidden in the small print By Lisa Peek On 23 January 2025, the Court of Justice of the EU clarified how essential price information must be presented in online offers. The...
10/11/2024 8:00:05 AM DMA issues first fine to TikTok vlogger for surreptitious advertising By Lisa Peek The Dutch Media Authority (Commissariaat van de Media, DMA) has imposed a fine (in Dutch) of over €6,000 on a vlogger. Vlogger Rhodé Kok...
5/24/2024 1:58:37 PM Claim 'sustainable choice' for cruise trip misleading By Lisa Peek Sustainability claims in the travel industry have been subject of complaints for quite some time. After airline companies, now...
4/12/2024 9:45:33 AM LinkedIn comment on lost tender is unlawful comparative advertising By Lisa Peek The District Court of The Hague ruled in its judgment of 19 September 2023 (which was only recently published) that a LinkedIn comment...
4/10/2024 11:53:52 AM Legally required statement '0g CO2/km misleading By Lisa Peek The legally required statement "0g CO2/km" in an advertisement by Lucid for its electric car, the Lucid Air, is misleading, according to...
1/26/2024 9:52:57 AM How long can you ride the "customer relationship exception" for sending marketing emails? By Lisa Peek The Dutch love bicycles. But they don't always like marketing emails related to bicycles. An ex-customer of Swapfiets - a Dutch...