6/29/2026 12:27:45 PM Jumping on the fibre maxing trend? Bear in mind the rules on nutrition claims! By Lisanne Steenbergen The protein craze has become a fixture in supermarkets. Alongside sports powders and bars, the shelves are full of high-protein quark,...
6/29/2026 12:25:36 PM Food safety culture: from buzzword to measurable practice By Ebba Hoogenraad "Food safety culture": everyone in the food industry will have come across the term by now. Yet for many companies, it remains an elusive...
6/29/2026 12:23:28 PM Injection pens, the new way to lose weight? By Evelien Huberts Depicting an injection pen may be contrary to Dutch advertising rules. According to the Dutch Advertising Code Committee (ACC), four...
6/29/2026 12:20:46 PM European Commission Draft Guidelines confirm: deepfakes in advertising will have to be labelled By Lisa Peek Daniël Haije Do you use AI to create or modify images, video, or audio in an advertising campaign? If so, you will soon be required to disclose in...
6/29/2026 12:18:45 PM The green EmpCo clock is ticking … what businesses need to know now By Ebba Hoogenraad The date on which the EmpCo Directive comes into force, 27 September 2026, is fast approaching. It’s not just the summer sun that’s...
6/29/2026 12:16:28 PM Well-known perfumes duped by misleading advertising By Mathijs Peijnenburg Anyone who keeps up with the latest trends will surely have heard of ‘dupes.’ These are products marketed as (often much cheaper)...
6/29/2026 12:14:30 PM Trade mark protection for bestselling book titles? It is not a given By Luna Snellenberg The signs ‘ANIMAL FARM’ and ‘1984’ – the titles of George Orwell’s well-known books – are not valid EU trade marks for books, films,...
6/29/2026 12:12:15 PM No ‘Benelux torpedo’ for Benelux trademarks By Maarten Haak ANWB owns a registered clothing trademark HUMANATURE. A cease-and-desist letter from ANWB is not enough to prompt Canada Goose (producing...
4/7/2026 1:49:48 PM “Nature Socks” a sustainability claim? By Evelien Huberts Packaging bearing the names “Wollsocken” and “Nature Socks” and an image of a ball of wool with knitting needles suggests, according to a...
4/7/2026 1:43:10 PM Luxury second-hand: the importance of an evidence file By Luna Snellenberg Almost everyone has bought something on Marktplaats at some point. It is an accessible way to purchase second-hand items at an attractive...
4/7/2026 1:41:25 PM A new direction for SUP and more deposit collection points By Lisanne Steenbergen Last year, it was still anyone’s guess: what rules would apply to single-use plastic cups and containers (SUP)? That uncertainty is now...
4/7/2026 1:39:28 PM CJEU Russmedia: platforms responsible for personal data in advertisements By Lisa Peek On 2 December 2025, the Court of Justice of the European Union delivered an important judgment (Russmedia, C-492/23) on the...