Hoogenraad & Haak

10/14/2026 12:48:07 PM

Formula 1 disqualifies fraudsters

By Mathijs Peijnenburg

Imagine securing a ticket to a Formula 1 race, only to be left empty-handed. No racing fan wants that. The Formula 1 Companies discovered...

10/14/2026 12:40:17 PM

Salmonella outbreak linked to contaminated eggs

By Evelien Huberts

Salmonella-contaminated eggs from Belgium have received widespread media attention. According to media reports, at least 300 people...

10/12/2026 8:44:37 AM

Mixed signals from Jumbo

By Luna Snellenberg

A consumer buys shampoo from a promotional shelf framed in red. A large sign above the shelf reads ‘buy one, get one free’. But at the...

10/12/2026 8:16:12 AM

EmpCo D-Day has come and gone: sustainability claims and plenty of questions

By Ebba Hoogenraad

The time has come: since September 27, strict rules have applied to vague sustainability claims, sustainability labels and claims about...

10/12/2026 8:02:45 AM

AI-content in advertising: to label, or not to label

By Daniël Haije

Since 2 August 2026, deployers of AI systems that generate deepfakes have been required to disclose that the content has been...

10/9/2026 8:00:52 AM

Meat substitutes in your product range? Check your product names

By Myrna Teeuw

Can you use a meat-related term for a plant-based product? That depends first on whether the term is legally protected. You cannot use a...

10/9/2026 7:00:38 AM

Advertising on social media? The rules have been updated

By Myrna Teeuw

As of 1 July 2026, the revised Advertising Code for Social Media & Influencer Marketing (the “RSM”) applies. The rules have not changed...

10/8/2026 1:16:37 PM

McDonald’s must get rid of disposable cups

By Lisanne Steenbergen

McDonald’s must switch entirely to reusable cups for on-premises consumption by 5 January 2027 at the latest. This follows from an order...

10/8/2026 1:13:09 PM

Bare legs on a motorcycle: Dutch Advertising Code Committee rejects complaints about Lebara commercial

By Lisa Peek

Bare legs on the back of a motorcycle: is that acceptable in an ad? The Lebara case explores the line between depicting risky behavior...

10/8/2026 1:06:35 PM

IKEA bans parody: freedom of expression must yield to trademark

By Maarten Haak

The Belgian political party Vlaams Belang used the well-known IKEA trademark and IKEA drawings in a parody to draw attention to its...

6/29/2026 12:27:45 PM

Jumping on the fibre maxing trend? Bear in mind the rules on nutrition claims!

By Lisanne Steenbergen

The protein craze has become a fixture in supermarkets. Alongside sports powders and bars, the shelves are full of high-protein quark,...

6/29/2026 12:25:36 PM

Food safety culture: from buzzword to measurable practice

By Ebba Hoogenraad

"Food safety culture": everyone in the food industry will have come across the term by now. Yet for many companies, it remains an elusive...

INSIGHTS