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A consumer buys shampoo from a promotional shelf framed in red. A large sign above the shelf reads ‘buy one, get one free’. But at the...
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The time has come: since September 27, strict rules have applied to vague sustainability claims, sustainability labels and claims about...
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Since 2 August 2026, deployers of AI systems that generate deepfakes have been required to disclose that the content has been...
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Can you use a meat-related term for a plant-based product? That depends first on whether the term is legally protected. You cannot use a...
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As of 1 July 2026, the revised Advertising Code for Social Media & Influencer Marketing (the “RSM”) applies. The rules have not changed...
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McDonald’s must switch entirely to reusable cups for on-premises consumption by 5 January 2027 at the latest. This follows from an order...
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Bare legs on the back of a motorcycle: is that acceptable in an ad? The Lebara case explores the line between depicting risky behavior...
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The Belgian political party Vlaams Belang used the well-known IKEA trademark and IKEA drawings in a parody to draw attention to its...
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The protein craze has become a fixture in supermarkets. Alongside sports powders and bars, the shelves are full of high-protein quark,...
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"Food safety culture": everyone in the food industry will have come across the term by now. Yet for many companies, it remains an elusive...
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Depicting an injection pen may be contrary to Dutch advertising rules. According to the Dutch Advertising Code Committee (ACC), four...
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Do you use AI to create or modify images, video, or audio in an advertising campaign? If so, you will soon be required to disclose in...