10/13/2025 3:39:57 PM No Approved Health Claims for Kéfir By Evelien Huberts The Advertising Code Committee (ACC) has ruled on the packaging of “Beautiful Immunity Kéfir Mild.” According to the complaint, the term...
10/9/2025 9:30:57 AM New guidelines for price indications and comparisons: ACM publishes guidance By Lisa Peek On 19 September 2025, the Netherlands Authority for Consumers & Markets (ACM) published its Guidance regarding price indications and...
10/9/2025 9:26:19 AM ACM focuses on sustainability claims in the coffee and cocoa sector By Myrna Teeuw A cup of coffee or a piece of chocolate tastes even better when you believe it’s good for people and the planet. But are those...
10/9/2025 9:20:56 AM Almost EU-wide injunction against Tripp-Trapp ‘look-alike’ By Luna Snellenberg In Stokke/Cybex et al. (in Dutch), the Gelderland District Court imposed preliminary injunctions: the IRIS Chair of the German company...
10/9/2025 9:17:07 AM Reporting unsafe foods within 4 hours? Not always required anymore! By Lisanne Steenbergen On 1 September, the Dutch Food and Consumer Product Safety Authority (NVWA) updated its Guidance on Reporting Unsafe Food. The most...
10/9/2025 9:12:55 AM Flying elephant beats Impossible Foods By Maarten Haak A distinctive trademark makes a brand easily recognizable to consumers. But what if another party later registers a mark that comes too...
10/9/2025 9:08:23 AM Direct marketing under scrutiny: tighter rules and enforcement By Lisa Peek Direct marketing is in the spotlight. The ACM is already enforcing existing rules for telemarketing more strictly, while stricter rules...
10/9/2025 9:06:34 AM Milieu Centraal may continue its campaign ‘Honest about Wood Burning’ By Ebba Hoogenraad The days are getting shorter, the evenings colder. Time for a cozy gathering by a crackling fire. Lovely, right? Or maybe not… Knowledge...
10/9/2025 9:04:29 AM Iceland trademark back in the freezer By Mathijs Peijnenburg In trademark law, descriptive terms cannot be monopolized as trademarks. Such indications must remain available for everyone. For...
10/9/2025 9:01:01 AM Holie Foods / Lotus – A sweet victory for transparency on sugar By Daniël Haije The Amsterdam challenger Holie’s – known for its cheerfully packaged cereals and bars – stepped into the ring last summer against Lotus...
4/10/2025 9:03:42 AM Balancing rationality and reality: insights from the CJEU's Compass Banca judgment By Daniël Haije On 14 November 2024 the Court of Justice of the European Union (CJEU) delivered a judgment addressing a cornerstone in European consumer...
4/10/2025 9:00:52 AM Price information hidden in the small print By Lisa Peek On 23 January 2025, the Court of Justice of the EU clarified how essential price information must be presented in online offers. The...