Advertisers may use a self-developed logo in advertising if it is made sufficiently clear what is meant by this logo. This general principle was confirmed in a recent case before the Advertising Code Committee (ACC) between Unilever and Foodwatch. Foodwatch filed a complaint alleging that the "Responsibly Made for Kids" logo developed by Unilever was misleading. In its decision, the ACC disagrees with Foodwatch; Unilever clearly explains what the logo stands for.

Daniel Haije

This case was handled for Unilever by Daniel Haije and Ebba Hoogenraad

27 September 2022