10/13/2025 3:39:57 PM No Approved Health Claims for Kéfir By Evelien Huberts The Advertising Code Committee (ACC) has ruled on the packaging of “Beautiful Immunity Kéfir Mild.” According to the complaint, the term...
10/9/2025 9:30:57 AM New guidelines for price indications and comparisons: ACM publishes guidance By Lisa Peek On 19 September 2025, the Netherlands Authority for Consumers & Markets (ACM) published its Guidance regarding price indications and...
10/9/2025 9:26:19 AM ACM focuses on sustainability claims in the coffee and cocoa sector By Myrna Teeuw A cup of coffee or a piece of chocolate tastes even better when you believe it’s good for people and the planet. But are those...
10/9/2025 9:08:23 AM Direct marketing under scrutiny: tighter rules and enforcement By Lisa Peek Direct marketing is in the spotlight. The ACM is already enforcing existing rules for telemarketing more strictly, while stricter rules...
10/9/2025 9:06:34 AM Milieu Centraal may continue its campaign ‘Honest about Wood Burning’ By Ebba Hoogenraad The days are getting shorter, the evenings colder. Time for a cozy gathering by a crackling fire. Lovely, right? Or maybe not… Knowledge...
10/9/2025 9:01:01 AM Holie Foods / Lotus – A sweet victory for transparency on sugar By Daniël Haije The Amsterdam challenger Holie’s – known for its cheerfully packaged cereals and bars – stepped into the ring last summer against Lotus...
4/10/2025 9:03:42 AM Balancing rationality and reality: insights from the CJEU's Compass Banca judgment By Daniël Haije On 14 November 2024 the Court of Justice of the European Union (CJEU) delivered a judgment addressing a cornerstone in European consumer...
4/10/2025 9:00:52 AM Price information hidden in the small print By Lisa Peek On 23 January 2025, the Court of Justice of the EU clarified how essential price information must be presented in online offers. The...
4/10/2025 8:52:29 AM "Zonnatura Teff" with only 40% teff is misleading By Myrna Teeuw The Chairman of the Advertising Code Committee has ruled that the packaging of "Zonnatura Teff" is misleading. According to the...
4/10/2025 8:46:11 AM ACM starts enforcement of sustainability claims in food sector By Ebba Hoogenraad Important news: the Netherlands’ Authority for Consumers and Markets (ACM) has announced its focus on enforcement of sustainability...
11/15/2024 3:40:16 PM Balancing rationality and reality: insights from the CJEU's Compass Banca judgment By Daniël Haije On 14 November 2024 the Court of Justice of the European Union (CJEU) delivered a judgment addressing a cornerstone in European consumer...
10/11/2024 8:00:05 AM DMA issues first fine to TikTok vlogger for surreptitious advertising By Lisa Peek The Dutch Media Authority (Commissariaat van de Media, DMA) has imposed a fine (in Dutch) of over €6,000 on a vlogger. Vlogger Rhodé Kok...