6/29/2026 12:27:45 PM Jumping on the fibre maxing trend? Bear in mind the rules on nutrition claims! By Lisanne Steenbergen The protein craze has become a fixture in supermarkets. Alongside sports powders and bars, the shelves are full of high-protein quark,...
6/29/2026 12:23:28 PM Injection pens, the new way to lose weight? By Evelien Huberts Depicting an injection pen may be contrary to Dutch advertising rules. According to the Dutch Advertising Code Committee (ACC), four...
6/29/2026 12:20:46 PM European Commission Draft Guidelines confirm: deepfakes in advertising will have to be labelled By Lisa Peek Daniël Haije Do you use AI to create or modify images, video, or audio in an advertising campaign? If so, you will soon be required to disclose in...
6/29/2026 12:18:45 PM The green EmpCo clock is ticking … what businesses need to know now By Ebba Hoogenraad The date on which the EmpCo Directive comes into force, 27 September 2026, is fast approaching. It’s not just the summer sun that’s...
4/7/2026 1:49:48 PM “Nature Socks” a sustainability claim? By Evelien Huberts Packaging bearing the names “Wollsocken” and “Nature Socks” and an image of a ball of wool with knitting needles suggests, according to a...
4/7/2026 1:39:28 PM CJEU Russmedia: platforms responsible for personal data in advertisements By Lisa Peek On 2 December 2025, the Court of Justice of the European Union delivered an important judgment (Russmedia, C-492/23) on the...
4/7/2026 1:37:42 PM Global Advertising Lawyers Alliance issues Advertising Law Predictions Report By Daniël Haije Global advertising regulation is evolving rapidly, and 2026 is shaping up to be a particularly active year. GALA has just released its...
4/7/2026 1:31:46 PM New Advertising Code for Food Products By Ebba Hoogenraad Myrna Teeuw As of 1 February 2026, stricter rules apply to advertising food products aimed at children and young people. The revised Advertising Code...
4/7/2026 1:29:47 PM Off to the Court of Justice: medical claims on food products By Ebba Hoogenraad Last summer, three of our clients attended an extensive hearing before the Council of State, which addressed the fundamental question of...
4/7/2026 10:31:57 AM Humble brag: Hoogenraad & Haak in Chambers and Legal 500 By Daniël Haije Every year in March, the LinkedIn feed of every lawyer and in-house counsel fills up with posts along the lines of: "Honored and grateful...
4/7/2026 10:23:24 AM Vegan claim? Explain which definition you use By Myrna Teeuw Truffles and veganism seem like a logical combination. After all, truffles are fungi and therefore plant-based. Yet things went wrong for...
10/13/2025 3:39:57 PM No Approved Health Claims for Kéfir By Evelien Huberts The Advertising Code Committee (ACC) has ruled on the packaging of “Beautiful Immunity Kéfir Mild.” According to the complaint, the term...