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A consumer buys shampoo from a promotional shelf framed in red. A large sign above the shelf reads ‘buy one, get one free’. But at the...
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The time has come: since September 27, strict rules have applied to vague sustainability claims, sustainability labels and claims about...
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Since 2 August 2026, deployers of AI systems that generate deepfakes have been required to disclose that the content has been...
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As of 1 July 2026, the revised Advertising Code for Social Media & Influencer Marketing (the “RSM”) applies. The rules have not changed...
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Bare legs on the back of a motorcycle: is that acceptable in an ad? The Lebara case explores the line between depicting risky behavior...
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The protein craze has become a fixture in supermarkets. Alongside sports powders and bars, the shelves are full of high-protein quark,...
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Depicting an injection pen may be contrary to Dutch advertising rules. According to the Dutch Advertising Code Committee (ACC), four...
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Do you use AI to create or modify images, video, or audio in an advertising campaign? If so, you will soon be required to disclose in...
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The date on which the EmpCo Directive comes into force, 27 September 2026, is fast approaching. It’s not just the summer sun that’s...
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Packaging bearing the names “Wollsocken” and “Nature Socks” and an image of a ball of wool with knitting needles suggests, according to a...
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On 2 December 2025, the Court of Justice of the European Union delivered an important judgment (Russmedia, C-492/23) on the...
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Global advertising regulation is evolving rapidly, and 2026 is shaping up to be a particularly active year. GALA has just released its...