22 Apr, 2024 New in the Netherlands: certified influencers By Daniël Haije Today (Monday 22 April 2024) a new certification for influencers has been launched in the Netherlands, pushed by big brands who want it...
11 Apr, 2024 Cross-contamination warning: only in case of real risk By Lisanne Steenbergen You will find the warning "May contain [allergen]" less and less often on food labels. "May contain traces of [allergen]" is a thing of...
10 Apr, 2024 Shell sustainability ambition not specific enough By Myrna Teeuw Shell may well say that it is "also investing in new energy." But "We are changing for a cleaner future" should be more specific. While...
10 Apr, 2024 Legally required statement '0g CO2/km misleading By Lisa Peek The legally required statement "0g CO2/km" in an advertisement by Lucid for its electric car, the Lucid Air, is misleading, according to...
10 Apr, 2024 DreamJuice - medicine or health product? By Ebba Hoogenraad Do you suffer from insomnia? DreamJuice is the solution according to the website; no more need for medications against sleep deprivation....
27 Mar, 2024 Get your free copy of GALA's brand new Third Edition of Advertising Law: A Global Legal Perspective! By Daniël Haije Last week the Global Advertising Lawyers Alliance released the third edition of Advertising Law: A Global Legal Perspective. This...
28 Feb, 2024 Four questions and answers about the new Dutch Advertising Code for Alcohol-Free Variations of Alcoholic Beverages (RvAVA) By Daniël Haije Starting 1 April 2024, a new self-regulatory code will go into effect in the Netherlands applying to advertising for all non-alcoholic...
27 Feb, 2024 Five important changes to the Dutch Advertising Code for Alcoholic Beverages (RVA) effective April 1 2024 (not an April Fools' joke :-)) By Daniël Haije As of 1 April 2024, a number of changes will be made to the Dutch Advertising Code for Alcoholic Beverages (RVA). This post briefly...
23 Jan, 2024 An unsatisfactory outcome for a concerned bus driver By Daniël Haije A concerned bus driver filed a complaint with the Dutch Advertising Code Committee (ACC) about a Translink radio commercial. In this...
14 Dec, 2023 Tata Steel may communicate sustainability ambition By Myrna Teeuw Companies with a negative environmental impact are also allowed to make sustainability claims. This was already reflected by previous...
12 Dec, 2023 "#Ambassador": paid collaboration sufficiently clear? By Luna Snellenberg Advertisers and content creators should make their collaboration sufficiently clear in advertising messages. This can be done by "#ad,"...
12 Dec, 2023 Greenpeace has broad freedom of speech By Myrna Teeuw Greenpeace is allowed to express its opinion in a confrontational commercial about the role it believes the Dutch bank Rabobank plays in...