09 Jan, 2024 Misleading sustainability claims on Primark posters By Lisa Peek Primark makes misleading sustainability claims on its instore posters. According to the Board of Appeal (BoA) of the Dutch Advertising...
14 Dec, 2023 Tata Steel may communicate sustainability ambition By Myrna Teeuw Companies with a negative environmental impact are also allowed to make sustainability claims. This was already reflected by previous...
12 Dec, 2023 "#Ambassador": paid collaboration sufficiently clear? By Luna Snellenberg Advertisers and content creators should make their collaboration sufficiently clear in advertising messages. This can be done by "#ad,"...
12 Dec, 2023 Greenpeace has broad freedom of speech By Myrna Teeuw Greenpeace is allowed to express its opinion in a confrontational commercial about the role it believes the Dutch bank Rabobank plays in...
12 Dec, 2023 Service e-mails: to opt-in or not to opt-in? By Lisa Peek Because of the spam ban, you may not just send marketing e-mails. In principle, this requires prior permission. But what about...
12 Dec, 2023 Copyright meets ad agencies using (generative) artificial intelligence By Daniël Haije Using ChatGPT, Midjourney, Dall-E 2, Stable Diffusion and other AI applications in the production of advertising campaigns is super...