Hoogenraad & Haak

1/9/2024 5:37:43 PM

Misleading sustainability claims on Primark posters

By Lisa Peek

Primark makes misleading sustainability claims on its instore posters. According to the Board of Appeal (BoA) of the Dutch Advertising...

12/14/2023 1:21:58 PM

By Myrna Teeuw

Companies with a negative environmental impact are also allowed to make sustainability claims. This was already reflected by previous...

12/12/2023 2:12:46 PM

By Luna Snellenberg

Advertisers and content creators should make their collaboration sufficiently clear in advertising messages. This can be done by "#ad,"...

12/12/2023 2:06:32 PM

By Myrna Teeuw

Greenpeace is allowed to express its opinion in a confrontational commercial about the role it believes the Dutch bank Rabobank plays in...

12/12/2023 2:05:16 PM

By Lisa Peek

Because of the spam ban, you may not just send marketing e-mails. In principle, this requires prior permission. But what about...

12/12/2023 2:02:19 PM

By Daniël Haije

Using ChatGPT, Midjourney, Dall-E 2, Stable Diffusion and other AI applications in the production of advertising campaigns is super...